Manage Communications

Updated: 2026-02-23

Plain English Translation

Organizations must establish clear rules for how they discuss and share information about their Artificial Intelligence Management System (AIMS). This includes deciding exactly what information needs to be shared, who needs to receive it (both inside and outside the company), when these communications should occur, and the specific methods or channels used to deliver them.

Executive Takeaway

Establishing structured internal and external communication protocols ensures transparency, aligns AI governance across stakeholders, and satisfies key ISO 42001 requirements.

ImpactMedium
ComplexityLow

Why This Matters

  • Prevents critical information gaps during AI system deployments, updates, or adverse incidents.
  • Builds trust with external stakeholders, including customers and regulators, through structured transparency.
  • Ensures personnel are continuously informed about their AI governance responsibilities, driving compliance.

What “Good” Looks Like

  • Maintaining a centralized communication matrix defining 'what, when, with whom, and how' for the AIMS, where tools like WatchDog Security's Policy Management can help maintain version control and periodic reviews.
  • Designating clear owners and approval workflows for external incident reporting and regulatory disclosures, where tools like WatchDog Security's Policy Management can document roles, approvals, and required notification steps for consistent execution.
  • Integrating AI governance updates seamlessly into existing corporate communication channels.

Clause 7.4 requires an organization to explicitly determine its internal and external communications related to the AI management system. Specifically, it dictates that an organization must establish what to communicate, when to communicate, with whom to communicate, and how to communicate.

Internal stakeholders include employees, developers, management, and the board of directors. External stakeholders typically encompass customers, regulators, partners, third-party suppliers, and the general public or groups affected by the AI systems.

Organizations must communicate relevant AI risk assessments, identified system impacts, privacy or safety concerns, and mitigation strategies to appropriate stakeholders. The depth of information varies depending on the audience, ensuring technical teams get detailed metrics while business users receive clear limitations.

While Clause 7.4 does not explicitly mandate a standalone documented procedure, an ISO 42001 communication matrix template or documented plan is the standard way to provide verifiable audit evidence that the 'what, when, who, and how' have been formally established. Tools like WatchDog Security's Policy Management can store this plan as controlled documented information with version history and review cycles, while WatchDog Security's Compliance Center can map it to Clause 7.4 and track related audit evidence.

You build it by listing key AIMS events (like policy updates, major system deployments, or security incidents) and mapping each scenario to the target audience (with whom), the timing (when), the method or channel (how), and the core message payload (what). Tools like WatchDog Security's Policy Management can keep the matrix in one controlled place and route updates for review and approval as stakeholders or channels change.

AIMS communications processes should be evaluated during periodic management reviews or whenever there are significant changes to the AI systems, legal environments, or organizational structure to ensure they remain effective and accurate.

Auditors typically look for an ISO 42001 communication procedure documented information or matrix, logs of recent internal announcements, examples of external stakeholder communication ISO 42001, and evidence that incident notifications occurred as planned. Tools like WatchDog Security's Compliance Center can automate evidence collection and highlight gaps, and WatchDog Security's Trust Center can help share selected artifacts with customers or auditors using access controls.

Organizations should follow a predefined incident response plan that outlines specific external communication protocols. This ensures timely, accurate, and legally compliant notifications to affected customers, regulators, and other interested parties. Tools like WatchDog Security's Secure File Sharing can support controlled exchange of incident statements and supporting artifacts with encryption, verification, and audit logs.

The standard's requirement to define external communications directly supports compliance with global AI regulations and contractual transparency clauses. It ensures required disclosures about AI use, capabilities, and data processing are systematically planned and executed.

Organizations should assign specific personnel, such as legal counsel, PR, or a designated AI ethics officer, to authorize and distribute external messages. Internal communications are typically managed by HR, compliance officers, or AIMS project leads.

Clause 7.4 is often hard to operationalize because communication requirements sprawl across teams, channels, and stakeholders. Tools like WatchDog Security's Policy Management can centralize the communication plan/matrix as controlled documented information with versioning and review cycles, while WatchDog Security's Compliance Center can map tasks and evidence to Clause 7.4 for audit readiness.

External communications frequently require selective disclosure, approvals, and proof of what was shared and when. Tools like WatchDog Security's Trust Center can publish approved AI governance artifacts to a controlled external portal, and WatchDog Security's Secure File Sharing can support one-off exchanges with encryption, verification, and audit logs.

ISO-42001 Clause 7.4

"The organization shall determine the internal and external communications relevant to the AI management system including: — what it will communicate; — when to communicate; — with whom to communicate; — how to communicate."

VersionDateAuthorDescription
1.0.02026-02-23WatchDog Security GRC TeamInitial publication